We started Goodnature for good reason: to see endangered wildlife in New Zealand and around the world flourish again. This means getting on top of a bunch of pests - rats, stoats and possums for starters. We also want to go about it kindly, without using nasty toxins. That’s why we develop humane traps that automatically reset and are easy and safe to use. Not only have we created a world-first, we started a revolution.